Zappos - Wikipedia. Zappos. com. Screenshot Type of site. Subsidiary of Amazon. Founded. July 1. 2, 1. Headquarters. Las Vegas, Nevada, U. S. Warehouse: Shepherdsville, Kentucky, U. S. Owner. Amazon.

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Key people. Tony Hsieh(CEO), Nick Swinmurn, founder. Fred Mossler. Industry. Retail. Products.

Shoes, handbags, eyewear, accessories, clothing. Revenue. US$1 billion (2. Employees. 1,5. 00+Slogan(s)We are a service company that happens to sell shoes. And handbags. And more..

Websitezappos. com. Zappos. com is an online shoe and clothing shop based in Las Vegas, Nevada.[4]In July 2. Amazon. com would acquire it in an all- stock deal worth about $1. Company history[edit]Inception[edit]Zappos was founded in 1. Nick Swinmurn, who says that his initial inspiration came when he failed to find a pair of brown Airwalks at his local mall.[7] That same year, Swinmurn approached Tony Hsieh and Alfred Lin with the idea of selling shoes online.[8] Hsieh was initially skeptical, and almost deleted Swinmurn's voice mail.[9] After Swinmurn mentioned that "footwear in the US is a 4. Hsieh and Lin decided to invest $2 million through their investment firm Venture Frogs.[9] The company was officially launched in June 1.

Shoe. Site. com."A few months after its launch, the company's name was changed from Shoe. Site to Zappos (a variation of "zapatos," the Spanish word for "shoes") so as not to limit itself to selling only footwear. In January 2. 00. Venture Frogs invested additional capital, and allowed Zappos to move into their office space.[1. During this time, Hsieh found that he "had the most fun with Zappos" and came on board as co- CEO with Nick Swinmurn.[1. After minimal gross sales in 1. Zappos brought in $1.

In 2. 00. 1, Zappos more than quadrupled their yearly sales, bringing in $8. In 2. 00. 4, Zappos did $1.

Sequoia Capital.[1. That same year, they moved their headquarters from San Francisco to Henderson, Nevada.[9] Over the next three years, Zappos doubled their annual revenues, hitting $8. Amazon subsidiary[edit]. Zappos. com former headquarters in Henderson. In 2. 00. 8, Zappos hit $1 billion in annual sales, two years earlier than expected (one year later, they fulfilled their other long- term goal, debuting at No. Fortune’s Top 1. 00 Companies to Work For).[1.

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In 2. 00. 9, Zappos started exploring an acquisition by Amazon.[1. Within Zappos’ board of directors, two of the five—Hsieh and Alfred Lin—were primarily concerned with maintaining Zappos company culture, whereas the other three wanted to maximize profits in a down economy.[9] Initially, Hsieh and Lin planned to buy out their board of directors, which they estimated would cost $2. In the midst of this, Amazon executives approached Zappos with the proposition of buying Zappos outright. After an hour- long meeting with Amazon CEO Jeff Bezos, Hsieh sensed that Amazon would be open to letting Zappos continue to operate as an independent entity, and started negotiations.[9] On July 2. Amazon announced that it would buy Zappos for $9. Owners of shares of Zappos were set to receive approximately 1. Amazon. com shares, and employees would receive a separate $4.

The deal was eventually closed in November 2. On June 2. 2, 2. 01.

Zappos announced it would be shedding their Kentucky warehouse on September 1, 2. Hsieh had mentioned that "Even though it was hard to walk away from sales at a time when nobody is offering you money, we couldn't distinguish ourselves in the eyes of our customers if we weren't going to control the entire experience. We had to give up the easy money, manage the inventory, and take the risk."[2. Even in spite of his commitment to controlling the customer experience by managing inventory, this announcement meant that Amazon would now be controlling that part of that customer experience. Over 3,0. 00 employees in Zappos' Kentucky warehouse will now be in the care of Amazon on September 1, 2. Old Las Vegas City Hall prior to renovation and becoming new headquarters.

On January 1. 6, 2. In response, the company required all of its customers to change their passwords on the site. The company also shut down its customer service phone lines, requiring its customers to email questions instead.[2. This incident led to a class action suit In re Zappos. Inc., Customer Data Security Breach Litigation, with plaintiffs claiming that Zappos did not adequately protect their personal information.

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New headquarters[edit]On September 9, 2. Zappos moved their headquarters from Henderson, Nevada to the former Las Vegas City Hall building in downtown Las Vegas, after an extensive $4. CEO Tony Hsieh, who also leads the Downtown Project, an effort to revitalize downtown Las Vegas as a vibrant cultural and economic hotspot, has said he wants "to be in an area where everyone feels like they can hang out all the time and where there's not a huge distinction between working and playing."[3.

The move was lauded by Las Vegas mayor Oscar Goodman who said "this will be a game changer for Southern Nevada. This move will bring about a critical mass of creative persons to the inner core of Las Vegas in addition to causing a significant shot in the arm for the economy and for new jobs."[3. Products[edit]. The Zappos fulfillment center in Kentucky. Zappos’ primary selling base is shoes, which accounts for about 8. Currently about 5. Zappos store, from such high- profile brands as Nike, Ugg boots, ALDO, and Steve Madden heels.

Zappos sells many different types of footwear including running shoes, soccer cleats, basketball shoes, high heels, dress shoes, slippers, sandals, and even Crocs. They also serve the niche shoe markets, including narrow and wide widths, hard- to- find sizes, American- made shoes, and vegan shoes. In 2. 00. 4, they launched a second line of high- end shoes called Zappos Couture.[3.

In 2. 00. 7, Zappos expanded their inventory to include clothing, handbags, eyewear, watches, and kids’ merchandise, which currently account for 2. Zappos expects that clothing and accessories will bring in an additional $1 billion worth of revenue by 2.

Hsieh states that "our whole goal is we want to build the best brand of customer service. Hopefully, 1. 0 years from now, people won’t even realize that we started selling shoes."[3. Customer service[edit]. Cubicles in the Zappos Headquarters. On average, Zappos employees answer 5,0. Call center employees don't have scripts, and there are no limit on call times.[3. The longest call reported is 1.

Zappos employees are encouraged to go above and beyond traditional customer service.[3. In particular, after a late night of barhopping and closed room service, Hsieh bet a Skechers rep that if he called the Zappos hotline, the employee would be able to locate the nearest late- night pizza delivery.[4. The call center employee, although initially confused, returned two minutes later with a list of the five closest late night pizza restaurants. Inc. Magazine notes another example when a woman called Zappos to return a pair of boots for her husband because he died in a car accident. The next day, she received a flower delivery, which the call center rep had billed to the company without checking with her supervisor.[4. Zappos often gives "surprise" free upgrades to overnight shipping for customers,[4. Bones Season 9 Online Free. Social media[edit]CEO Tony Hsieh encourages his employees to use social media networks to put a human face on the company and engage with customers, following their core value #6: "Build Open and Honest Relationships With Communication.".[4.

Zappos employees maintain an active presence on: Twitter: Zappos run its own Twitter microsite for its 5. Twitter. Among them, Tony Hsieh is one of the most followed persons on Twitter with 2.

Employees are encouraged to use their Twitter accounts for casual communication rather than promotions or marketing pitches, in an effort to humanize the company, like when Hsieh tweeted before going onstage at a tech conference: "Spilled Coke on left leg of jeans, so poured some water on right leg so looks like the denim fade."[4.