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Box Office: Was ‘Dog’s Purpose’ Dinged By Controversy At The Box Office? Writethru Sunday AM: We had a feeling Thursday about how this weekend would go down. Given its great weekday momentum, it was obvious that Uni/Blumhouse’s Split would hold on to No. M while the embattled Amblin/Walden Media’s A Dog’s Purpose also from Uni would settle for second with $1. M. Universal. Distributors are divided as to whether the box office for A Dog’s Purpose was dinged by fallout over the TMZ video showing a German shepherd being forced to perform against his will in artificial rapids. Some argue that such controversies do not weigh on moviegoers’ minds and dictate ticket- buying habits. Certain tracking services saw A Dog’s Purpose opening as high as $2.
M four weeks ago, and now the pic looks to be coming in (based on Friday night ticket sales) just under $2. M. Others however point to big films like Lego Batman and Fifty Shades Darker coming onto tracking (which can dilute other films’ projections and polling responses). But before PETA can claim any victory in regards to hurting a movie’s ticket sales this weekend, we need to take a breath, consider a few things and realize that A Dog’s Purpose‘s opening is still doggone good.
Well, how’s that? Hotel for Dogs. Paramount. Among the top 1. 0 openings for dog movies at the B. O., most of which are based on franchises or feature big stars (Scooby- Doo is tops with $5. M while the Jennifer Aniston feature Marley & Me is No. M), A Dog’s Purpose is ranked 9th, ahead of such successful titles as Disney’s Snow Dogs ($1. M), Paramount’s Hotel for Dogs ($1.
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Disney’s 2. 00. 6 reboot of The Shaggy Dog ($1. M). It stands to reason that A Dog’s Purpose would chart in the high teens based on how similar it is to the vanilla canine predecessors it’s beating.
And it’s for this reason that we can’t say the controversy has killed the film. A Dog’s Purpose didn’t star Aniston, nor was it based on a popular cartoon like 1. Dalmatians or Scooby- Doo, nor did it have the dazzle in its materials ala a Disney’s Beverly Hills Chihuahua. That 2. Aye! Chihuahua!” A Dog’s Purpose is more tame, straight- up family and more in sync with movies like Hotel For Dogs and Max. It wasn’t sold as the second coming of Lassie or Benji, and in fact — mind you, this was completely unintentional on behalf of the studios involved — the controversy arguably raised A Dog’s Purpose‘s profile.“The fact is that we resonated so well in the heartland of America,” Universal distribution chief Nick Carpou said this morning. This movie is made for dog lovers and families and it delivers a wonderful message there, and the A Cinema. Score shows that. Compared to other films of its ilk, this is a success story for A Dog’s Purpose.“Universal Pictures.
When I first heard that the projections for A Dog’s Purpose were north of $2. M, I found it quite unbelievable, particularly for a film built at a low cost ($2. M before P& A) for the flyover- state crowd.
A dog movie? “Yeah, a dog movie,” one non- Uni distribution source told me. They always make money.” Max, another goody- goody low- budget family canine film, opened to $1. M two summers ago, so how could A Dog’s Purpose do more business? For one, A Dog’s Purpose is based on a New York Times bestseller by W.
Bruce Cameron that stayed on the newspaper’s list for 4. It deals with the idea of reincarnation, so right there that established IP was able to spike total awareness to 8. NRG and led some to predict a $2.
M- plus opening. Still, bestseller aside, it stood to reason that A Dog’s Purpose would slot a high- teen opening. It was arriving in the wake of a crowded holiday marketplace, one that’s recently dominated by a fresh M.
Night Shyamalan title that’s been performing strongly throughout the week (Split by Sunday should be at $7. M). It only made sense for Split‘s momentum to carryover, not to mention Shyamalan’s titles have proven to beat the genre film curse of the steep second weekend drop and this one is looking to dip an amazing 3. A Dog’s Purpose gets an A Cinema. Score, which is in line with other Fido films like Eight Below, Beverly Hills Chihuahua and Marley & Me (all A Cinema. Scores) and is better than Hotel For Dogs (A- ) and Snow Dogs (A- ). Post controversy, exhibitors were in fact requesting more prints of A Dog’s Purpose. The movie overindexed in the heartland — middle America places like Toledo, Cincinnati, Madison, and Indianapolis — particularly when compared to other animal pics like Dolphin Tale 2 (opening $1. M). Top markets for A Dog’s Purpose were Chicago, Houston, Philadelphia, Los Angeles, New York and Washington D.
C. If controversy truly kills A Dog’s Purpose, then we’ll see it next week, because canine titles have long legs, like 2. Eight Below ($2. 0. M opening, $8. 1. Watch Le Courant Electrique Full Movie on this page. M, 4x) and 2. 00. Hotel For Dogs ($1.
M, $7. 3M final domestic, 4. A Dog’s Purpose brought in mostly older women at 6. Saturday ticket sales were +4. M over pic’s Friday of $5. M; a clear indication that matinee business is working as well as word of mouth. On Post. Trak, 5. Fred 2: Night Of The Living Fred Full Movie Online Free. A Dog’s Purpose to their friends while 3.
High marks. Sony. Watch Underground Online Free HD on this page. Sony/Screen Gems has Resident Evil: The Final Chapter in the mix. Its weekend looked promising with a $1. M Thursday night start. But that’s where the fandom ends as most audiences are going to sit this one out for the next two days. Sony is calling the opening weekend at $1. M, at the lower end of its teen projections and the lowest domestic opening for any title in the 1. Capcom game. For Sony, it was always about rallying the foreign audiences with this sequel.
They’re already celebrating that the franchise is crossing $1 billion worldwide. Considering that these movies make 8. M production (before P& A) will be OK. It already has cashed in $3.
M from Japan and Sony reports that overseas the pic is at $6. M after earning another $2.
M overaseas bringing global ticket sales to $7. M. This is the biggest start for a Resident Evil per Sony and it wouldn’t be unusual if the movie clears $2. M worldwide. The highest grossing title in the series worldwide is 2.
Resident Evil: Afterlife with $2. M which was riding the coattails of the post- Avatar 3.
D fad, and second belongs to 2. Resident Evil: Retribution which locked down $2. M around the globe. Final Chapter gets a B Cinema. Score on par with its 2.
C+ it earned with previous installment Retribution in 2. Maybe the movie should have been PG- 1. R because the under 1. A+, but only 9% of them were able to buy tickets. Crowd here was comprised of 6.
Thirty- four percent bought tickets for Milla Jovovich, while 4. Resident Evil movie. Still, all this low- budget, tired catalog titles aside, we’re still waiting for the Culver City lot to shake up the box office in the Spider- Man sense of the word.
Will it be with Ryan Reynolds’ sci- fi thriller Life on March 2. The Weinstein Company. Weinstein Co.’s Gold is anything but that at the box office, set to rank 1. M at 2,1. 66 theaters.
Like The Founder last weekend, the Matthew Mc. Conaughey movie suffers from a lack of awards mojo. Though Founder earned great reviews, critics threw Gold out the window with a 3. Rotten Tomatoes rating.
Audiences aren’t any kinder giving it a B- . Post. Trak’s polling of moviegoers didn’t show better prospects with 6. Gold a positive score. It’s too bad because it’s a fun movie, and might have found an audience during the summer as specialty counter- programming.
Old men bought tickets here at 5. Fifty- four percent bought tickets because they’re Mc. Conaughey fans. The Weinstein Company. TWC is faring better with its six- Oscar nominated Lion which saw a 3. M and a near $2. 0M running total in its 1. Oscar nominated pics typically see percent hikes because distributor’s have upped their theater counts, but the wonder of Lion is that TWC kept its theater count at 5. Oscar- nominated pic. Also, Founder is holding well, projected to be - 2.
The afterglow of Oscar nominations is shining brightly.